Tuesday, October 06, 2009

Publishers reluctant to embrace the blogosphere

Blogging continues to be in the news this week, with an article in the Huffington Post claiming that US publishers are reluctant to write blogs for fear of saying the wrong things. The reasons given when pressed range from being overworked, having no talent for blogging, too many other writing projects, and that their bosses had said "no" without giving any specific reason.

The reason is of course fear - and wanting to control, which in a way is understandable. Jason Pinter, a former Random House Editor lost his job in 2007 because of his blog, and I suspect that he is not the only one. Pinter the article claims is now blogging for the Huffington Post and enjoying success as a thriller writer.

Publishers may not have said yes, but authors have - in their droves, as have independent book sellers, publicists and agents. There are one or two Editors who blog, such as Editorial Ass and The Intern, but these are for the most part anonymous. I occasionally read Editorial Ass myself.

These blogs exist for the most part to give advice to aspiring writers and an insight into the world of publishing. When the world wide web was first created all those years ago, no one could have foreseen the way in which it has grown, both in terms of commerce and as a tool for raising awareness of causes and brands. The Internet for authors, especially the self published, remains the best way in which to reach as wide an audience as possible, and also to network with other authors, through blogs, social networking and peer review sites. The publishers do not know what they are missing out on!

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